Agriculture Marketing

Henry C. Wallace, one of the former Secretaries of Agriculture of the United States, had once remarked, “Agriculture is our greatest industry, transportation our second greatest.  These two industries are dependent upon one another, and the national well-being is dependent on both”. This statement simply puts in perspective the remarkable impact that a reliable and […]

Fruit Traceability Solutions

Welcome to the Kashmir Valley, and to the breath-taking views of its apple orchards. As India’s major apple basket, 90 percent of Kashmir’s horticultural area is under apple cultivation, spreading across nearly 165,000 hectares, next only to China. Kashmir apples are superior in taste –being sweet and juicy, it is popular in the market, but […]

aarong SourceTrace

Indigenous craft, contemporary design, innovative marketing, social compliance norms, and SourceTrace’s solution come together on a common platform at Aarong Vibrant colours, intricate designs and an array of textures line the shelves of Aarong, Bangladesh’s premier fashion store.  But behind these eye-catching and appealing products is the story of how indigenous craft, contemporary design, innovate […]

All about Organic Certification

Wednesday, February 27th, 2019

The movement towards organic agriculture began even as synthetic inputs were still finding its way into farms in many countries.  While chemical farming was becoming the order of the day, in some quiet corners of the world, as early as the 1940’s, emerged a trend that moved away from this growing reliance on synthetic fertilizers […]

Floriculture Ethiopia

Flowers have the innate capacity to lift our feelings and enhance our mood – people all over the world realize this, and a bouquet of flowers becomes the chosen gift on many-an-occasion.  Globalization and cultural exchanges have added to this trend – to the extent that flowers have been paired with events – like roses […]

Digital technology comes to the warehouse

Monday, January 7th, 2019

Warehouse digital technologies

Between farm and fork, agricultural produce navigates a crucial link in the supply chain – the warehouse.  The warehouse is a vital point that provides a safe structure in which the crop is stored after harvest until it’s on its way to wholesalers or retailers.  Warehouses play an important function in agricultural marketing, by way of […]

Aquaculture in river deltas

Wednesday, December 26th, 2018

Aquaculture in river deltas-SourceTrace

River deltas are hotspots for aquaculture.  These are landforms formed by the deposition of sediment carried by the river as it flows to the mouth of the sea, giving rise to slow-moving or stagnant water.  The brackish water and absence of strong currents provide ideal conditions for fish and crustaceans to breed, thus making it […]

Farmer Software

The agriculture of today needs to feed a growing world at a time when there are fewer people on farms, and still fewer acres in production each year.  The only way to meet the challenge is to produce more with less.  The two important components in doing this are technology and management: thus farms, big […]

Agribusiness Solutions and strategies

Friday, November 16th, 2018

Agri Business Solutions

A business that derives its primary income from an agricultural input or process is called agribusiness. Agribusinesses quite often don’t deal with actual farming but are in the business of producing farm inputs, such as farm machinery and seeds. Agribusinesses also take up marketing of farm products – and these include facilities like warehouses, wholesale, […]

About SourceTrace

SourceTrace is a SaaS (Software As A Service) company that focuses on sustainable agriculture and empowerment of farmers.

SourceTrace's advanced technology platform DATAGREEN provides comprehensive solutions to manage all aspects of the agricultural value chain.


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A Digital Solution for Farm to Fork Traceability



Covid has impacted agriculture across the world. But how is it specifically affecting farmers in Africa?

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Case Study

Case Study
Here is a case study of how SourceTrace’s digital solutions have supported Chetna Organic Agriculture Producer Company – India


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Food and Beverage Technology Review

Today, at SourceTrace we’re happy to share our moment of pride and fulfillment, having made it as the cover story in the Food and Beverage Tech Review.

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