How traceability can boost Southeast Asia’s export potential

Traceability can boost Southeast Asia's export potential

ASEAN is one of the most productive agri baskets of the world, with many countries showing increased production over the years. Over the last two decades, the demand for fruits and vegetables, processed food, aquaculture, and halal is observing an exponential growth in countries around the world. Paddy cultivation increased by 1.79% between 2018/19. ASEAN’s ratio of self-sufficiency stood at 128.90%, indicating that aggretaly, there is sufficient supply for domestic demand, leaving behind a good export surplus. Thailand is the biggest rice exporter, followed by Vietnam, Myanmar, Cambodia and others. Thailand’s fertile lands and well-developed infrastructure propelled both small scale farmers and larger agri companies from Thailand into the forefront of global agribusiness, making it a leading exporter of rice, seafood, rubber, sugar and as a home base for some of the region’s largest food production companies. Vietnam too is witnessing an increase in exports, including for a GI-protected fish sauce to Europe. But prices and demand apart, Vietnam’s largest export countries are increasingly setting strict technical standards for imported products. In the Philippines, the share of agricultural export to total export went up by 0.3 percentage points in the first quarter of 2019, its top agri exports being coconut oil and fresh banana. A total of 90% global output of palm oil production is contributed by Indonesia and Malaysia which is utilized in manufacturing of various commodities including edible and non-edible items. The ASEAN countries also account for 17% of the total aquaculture production of the world. According to World Bank data, 35% of the Gross domestic product in the ASEAN countries is contributed by agribusinesses and roughly 70% of the population in these countries have been employed by this sector.

Disruptive digital technologies like farm to retail traceability hold vast potential and have emerged as an important link in the global food trade to expand Southeast Asia’s export potential and tackle concerns its production surplus and the standard of good agricultural practices. A few more export statistics of SE Asian countries are detailed here:

Major Crops/Ecosystems and Export Statistics

The export potential of the Southeast Asian countries is immense if it can be tapped in the right way.

Traceability can boost Southeast Asia's export potential

  • Vietnam’s Robusta coffee farmers have yields of over 3.5 metric tonnes per hectare (MT/ha), which is one of the highest in the world.

  • Similarly, corn yields in Vietnam average 4.6 MT/ha as compared to the USA at 11 MT/ha. Despite the impact of climate change and considering other factors that come into play, the growth for this segment can be tapped by the country to increase exports.

  • Among the South East Asian nations, Muslim population is highest in Indonesia and the country’s export in halal is the highest in OIC (Organization of Islamic Cooperation) countries. However, the bulk of exports are still raw materials due to the lack of appropriate certification systems for finished products. Having robust traceability and certification systems can catapult Southeast Asia’s exports to a much higher level.

  • In other countries including Malaysia and Philippines, the situation is similar, and has led to a sluggish growth in the halal industry even when the global demand has significantly risen.

  • In countries like Cambodia, products such as pepper are transported using trucks to Ho Chi Minh city in Vietnam, and 98% of these trucks which cross the frontier take up to two days as the content of one truck is transferred into identical trucks on the country-borders and get custom clearance. If digitally coordinated with best practices, the time to transport can be cut down notably within the region, i.e. Cambodia to Vietnam, and similarly for other regions within and outside of Southeast Asia.

  • Thailand has been the third-largest rice exporter in the world. The Philippines and Vietnam are also high on the list of the world’s rice exporters. In the last years, global rice supply has been close to 700 million metric tons of milled rice every year and is expected to increase every year.

  • Laos exported cassava (of value $129 million), raw coffee (of value$143 million), rubber (of value $ 105 million), Maize at (of value $ 34 million) and rice (of value $31.4 million) in 2019.

As the global supply chain becomes more complex, traceability throughout the cross-border food supply chain has become the key component to address and synchronize processes and adopt standards resulting in cost-saving, transparency and the capacity to be able to export large quantities, thus impacting the GDP of the country. Traceability, in simplest terms, is a system to track a product from production to consumption, thus allowing transparency and food security. Traceability has also proved useful to reduce contamination, spoilage, disease, and minimizing wastes by identifying hazards before the products reach the market and to the end-user.

Currently, only 1% of agricultural GDP is spent on agricultural R&D in the ASEAN. Other significant food security and traceability standards, policies and procedures can be brought into effect to divert more funds in R&D and expand the current production and potential to help the economies prosper.

ASEAN Market and Traceability

Traceability can boost Southeast Asia's export potential

The resources in the region should be optimally utilized to ensure that the produce meets the domestic and global food security standards and enhances the lives of marginalized sectors of the population. Improving productivity across the agri-supply chain will also bring about a huge change, provided all individual states and ASEAN as a collective join hands to harmonize the agri and food sector and give a push to boost exports.

Traceability will also allow for the companies and stakeholders in the ASEAN to command better prices and long-term deals, thus furthering export. It is now widely accepted that more and more businesses are adopting traceability as part of their inherent structure. With new age technologies like blockchain, it is enabling the companies to capture and track data in real-time and identify and rectify corrections, reduce risk, and become more transparent and efficient.

Realizing the export potential Southeast Asia holds, the German Federal Ministry for Economic Cooperation and Development (BMZ) has been exploring projects in the region. They have invested heavily by supporting institutions and helping them monitor and comply with the International food security standards. A learning platform has also been established to make sure that the training remains with the authorities and can be referred back to in times of need. The project partners are integrating the power of public-private partnerships and are helping small and mid-sized units to obtain certificates and comply with ASOA and voluntary ASEAN GAP standards. This project was carried out from the year 2015 to 2018, primarily in Cambodia, Laos, Indonesia, Myanmar, and Philippines.

Such actions from all the countries combined can bring in transformational change for economies of Southeast Asia. As per a report, the economies of ASEAN are expected to contribute to securing the food supply chain, raising security standards, and earning the trust to feed a good proportion of the roughly 9 billion people on the planet by 2050.

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SourceTrace's advanced technology platform DATAGREEN provides comprehensive solutions to manage all aspects of the agricultural value chain.

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