Dr. Venkat Maroju is Chief Executive Officer, SourceTrace Systems - a company that has become a global leader in providing software solutions to agriculture and allied sectors. The use of these technological solutions has made the agriculture value chain more sustainable, transparent and equitable - thus empowering hundreds of thousands of smallholder farmers in developing countries.
Venkat has been able to achieve this by combining his core capacities in technological leadership with extensive grassroots-level experience with social enterprises such as microfinance institutions, farmers’ cooperatives, sustainable agriculture, rural supply chain and renewable energy.
Prior to joining SourceTrace, Venkat had founded Factum Ventures, a holding company in India that set up and promoted new business ventures in sustainable agriculture, microfinance and renewable energy. He was also advisor to venture capital firms investing in social enterprises that supported people at the bottom of the pyramid in developing economies.
His earlier experience with technology leadership includes well known global corporations like Bose, where, as Divisional Information Officer, he led the information systems strategy and implementation. He also held a leadership position at ComauPICO (A subsidiary of Fiat).
Venkat holds an MBA from MIT Sloan School of Management and was a Sloan Fellow at Massachusetts Institute of Technology. He holds a Ph.D. in Engineering from Old Dominion University, Norfolk, Virginia and Masters in Engineering from Indian Institute of Science, Bangalore. His Bachelor’s degree is in Engineering, from Osmania University College of Engineering, Hyderabad. Back to top
Ravisankar leads the overall technology and development at SourceTrace Systems. He is responsible for solution design, development, delivery and support to customers worldwide. Ravisankar comes with more than 25 years of work experience in India, Australia and New Zealand on various aspects of enterprise software application design, development, deployment and documentation. He brings rich experience of customer engagement and program management in enterprise software delivery, which enriches SourceTrace’s engagement with global customers.
Prior to joining SourceTrace, Ravisankar was Program Manager (Delivery) at ERP Logic India Pvt Ltd. In this role, he managed and delivered several projects in SAP Business ByDesign Cloud ERP software. Earlier, he was Project Manager at Sierra ODC where he was in charge of development of several custom software applications for manufacturing, supply chain management and logistics for large global customers such as Japan Tobacco International and ER Mekatron Malaysia.
Ravisankar has MBA degree in Technology Management from Alagappa University and Bachelor’s degree from Bharathiar University. Back to top
Reshad leads the business strategy, sales and solution delivery vertical in Bangladesh, bringing with him over 25 years of experience in the development sector, focusing on agricultural livelihood, food security, farmer's institution development and entrepreneurship development.
Prior to joining SourceTrace, Reshad was a project manager at SEAF Bangladesh Agri Ventures Ltd. In this role, he managed the agro-SMEs’ promotion and capacity building through investment and technical assistance in the area of agricultural mechanization. This project was funded by USDA.
Earlier in his career, Reshad worked with CARE-Bangladesh, where he managed several development projects funded by the Danish International Development Agency (DANIDA), European Union and DFID. He has worked extensively with agricultural farming communities, fisheries and aquaculture industries, farmer organizations, small & micro entrepreneurs and government agencies.
Some of the notable projects Reshad handled include GOLDA Projects and FAO funded projects in various countries like Nepal, India, Vietnam, Thailand and Norway. Reshad also participated in various programmes conducted by John Hopkins University, British Council, Asian Institute of Technology (AIT).
Reshad has a Master’s degree in Aquaculture & Management and a Bachelor’s degree in Fisheries (Hon.) from Bangladesh Agricultural University (BAU), Mymensingh. Back to top
Kavitha Martin leads the HR, finance and general administration functions.
Kavitha has more than 16 years of experience in HR, recruitment, payroll & benefits, accounting, financial reporting and corporate affairs for technology companies. She joined SourceTrace in the year 2008 and has been instrumental in setting up HR and recruitment processes. She also developed and implemented the accounting and financial reporting system.
Prior to joining SourceTrace, Kavitha had started her own company called Maxis Solutions, providing recruitment services for technology companies. Earlier, Kavitha was a senior recruiter at Srihari Techsoft where she worked with Merit Track Services Pvt. Ltd. and Nutech Systems as its Tamil Nadu regional coordinator. She started her career as a call center executive with Net Vision Technologies Pvt. Ltd. and worked in Business Transcription services.
Kavitha has MBA degree from Bharthiayar School of Management and Entrepreneurial Development, Coimbatore and Bachelors in Commerce from Avinashilingam University, Coimbatore. Back to top
He comes with 27 years of experience in business development in diverse sectors like industrial automation and ICT in agriculture and allied sectors, having donned several hats from general management and operations to sales and marketing.
Prior to joining SourceTrace, he worked as Country Head–Business Development at Frontalrain Technologies, Bangalore. He played a key role in building and managing a team of professionals to promote SAAS-based ERP solutions for food, agri and allied businesses. He also had a brief stint at Cropin Technology Solutions-Bangalore, where he worked as Vice President-Business Development.
Earlier in his career, Yatheesh has worked in the industrial, retail, and bank automation industry. Having started his career as a sales trainee in Essae-Teraoka Pvt Ltd-Bangalore, he went onto become the Area Sales Manager, handling various branches across India. He was instrumental in introducing the electronic weighing scales to the retail markets in India. He has also served as consultant for Mettler Toledo India Pvt Ltd-Mumbai, promoting their high-end retail automated electronic weighing scales to corporate retail chains.
Yatheesh holds a bachelor’s degree in Physics from Bangalore University. Back to top
Om Routray leads Global Marketing in SourceTrace Systems. He has a keen interest in and is passionate about bringing forth the social capital that technology can build. He brings fourteen years of experience in the fields of digital marketing, community building and knowledge creation.
In his last role, Om set up the agritech initiative at NASSCOM and led it for 2 years, building alliances and exploring global opportunities for the Indian agritech sector. He worked with central and state governments; domestic and foreign stakeholders to increase adoption of technology by Indian farmers. He is known as a thought leader in the sector and is interested in continuing his work on improving food, traceability and sustainability. He has been featured on ET Now’s Leaders of Tomorrow show. He regularly writes for various national and international publications.
Om holds a Masters Degree in Sociology from Delhi School of Economics. Back to top
Today, at SourceTrace we’re happy to share our moment of pride and fulfillment, having made it as the cover story in the Food and Beverage Tech Review.
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'Traceability in 2020: Global Scenario with a focus on India'